Paramount And Nielsen Hit Contract Impasse As VP Debate
WEB2 days ago — Paramount Global and Nielsen have hit a contract impasse as CBS News gets set to host the vice presidential debate Tuesday night.. As of 12:01 a.m. ET on Tuesday, no contract was in place between ...
Paramount, Nielsen Without TV Ratings Contract in Dispute
WEB2 days ago — Paramount intends to rely on VideoAmp, one of a growing number of rivals to Nielsen, to help advertisers track the number of people who watch programming on Paramount’s portfolio of media assets.
Paramount’s TV Ratings Partnership With Nielsen Expires Over …
WEB1 day ago — The split comes just hours before the 2024 Vice Presidential debate on CBS The post Paramount’s TV Ratings Partnership With Nielsen Expires Over Costs Dispute appeared first on TheWrap.
Paramount, Nielsen fail to reach new ratings contract - MSN
WEBNielsen and Paramount, which owns CBS, failed to renew their contract ahead of tonight's vice presidential debate. The big picture: Nielsen is still considered the gold standard for measuring ...
Paramount, Nielsen fail to reach new ratings contract - Axios
WEB1 day ago — Nielsen and Paramount, which owns CBS, failed to renew their contract ahead of tonight's vice presidential debate.. The big picture: Nielsen is still considered the gold standard for measuring ratings, especially for live events.. State of play: Variety reported last week that Paramount was close to dropping Nielsen over costs. Paramount is trying to slash spending as it awaits regulatory ...
Paramount Global (NASDAQ:PARA) Officially Departs Nielsen …
WEBIt’s official. Entertainment giant Paramount Global (PARA) has parted ways with the Nielsen ratings system over contract terms. Paramount blamed Nielsen for the split, noting that …
Paramount may drop Nielsen—what it means for advertisers
WEB2 days ago — Paramount’s threat to drop Nielsen ratings on Oct. 1, as part of a contract standoff with the measurement giant, raises questions about whether the ad industry is ready to trade on a new currency.
Paramount Considers Dropping Nielsen TV Ratings Partnership
WEB6 days ago — The negotiations with Nielsen coincide with belt-tightening at Paramount, as the media giant has said it will cut 15% of its U.S. workforce in order to help generate $500 million in annual run ...
How Paramount’s Nieslen Dispute Could Impact CBS News’ Vice ...
WEBParamount is in a contract dispute with Nielsen Courtesy CBS News By Mark Mwachiro Tuesday night’s vice presidential debate between Gov. Tim Walz and Sen. J.D. Vance is sure to bring in a lot of ...
Paramount Prepares To Part Ways With Nielsen For Audience
WEBParamount Global is poised to end its partnership with Nielsen over rising costs, turning to VideoAmp for audience measurement as digital platforms challenge traditional metrics.
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