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WEBCampaign Middle East is the MENA's leading business media brand serving the marketing, advertising and media communities.
Are AI influencers recreating influencer marketing in their image?
WEB14 hours ago · AI influencers are powered by data and algorithms that can be adjusted to deliver personalised content. In the GCC, where brands often target specific market segments (locals, expatriates, younger consumers, and high-net-worth individuals), this level of personalisation is essential. For example, a brand might use …
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Going beyond ‘advertising’: The case for quality productions
WEB6 hours ago · Going beyond ‘advertising’: The case for quality productions. Ishwari Khatu. Moreish Productions’ Rouba Asmar says that in a world of shrinking budgets, there’s a need to go beyond ‘advertising’ to make quality productions that sell. “When we talk about quality, we mean creating a genuine emotional connection with the audience.”.
Why ‘outdated’ works: Overcoming the pressure of AI, novel tech
WEB15 hours ago · However, according to a survey from Asana’s Work Innovation Lab, 72 per cent of surveyed leaders experienced stress at least monthly over pressure to adopt AI solutions, which means they are adopting the tech for the wrong reasons. As leaders decide to push their teams to largely adopt AI, a considerable risk of overlooking the rationality of ...
The Spin: A ‘concrete’ way to handle communications ‘noicely’
WEB1 day ago · The Spin: A ‘concrete’ way to handle communications ‘noicely’. Every month, The Spin maintains an account of mishaps in the world of communications. Here are some we noticed in August 2024. The Spin took a spin on the Dubai Metro and came across a poster for a voice and video calling app in the UAE that now permits payment transfers, as ...
Manchester United’s Matt McKie places sports marketing in the …
WEB1 day ago · McKie has previously worked with EA Sports, Nike, the International Olympic Committee, and now leads the marketing division at Manchester United, which was recently named the most valuable football club in May 2024, with an estimated value of $6.2bn. In conversation with Campaign Middle East about how …
Regional resonance: content that hits closer to home
WEB1 day ago · Over the past year, there has been a growing demand for stories that emphasise local and regional experiences.And this trend is not just reserved for blockbusters or Netflix series – it extends to content that hits closer to home. Brands are increasingly eager to tell human-centred stories: tales that focus on the people behind the scenes, the backstage moments, and the genuine impact their ...
The e-commerce revolution - Campaign Middle East
WEB5 days ago · The e-commerce revolution. Campaign Editorial. KFC MENA's Sony Nagpal writes on decoding data to redefine the consumer experience and adapt to customer expectations in a digital-first world. Decoding data: ‘To capitalise on emerging technologies, consolidating data into a CDP is key.’. The last few years …
About - Campaign Middle East
WEBCampaign Middle East is the authority for the marketing and communications industry in the region. It provides essential and market-leading coverage of advertising, media, marketing, PR, events and experiential, digital, the wider creative industries and more. Produced by leading Dubai publisher Motivate, Campaign Middle East builds on 50 years of brand legacy and expertise, while […]