TikTok dominates in the UK, new research reveals
WEBFeb 21, 2024 · The report also shows that the social media giant tops the charts when it comes to mobile apps ranked by consumer spending, followed by Tinder and Disney+ in second and third place, respectively.. Multiple platforms, including Facebook, Instagram, TikTok, LinkedIn and Snapchat grew their advertising reach year-on-year, the data revealed, with Pinterest adding 5.9 million people to its ...
Dentsu taps Snap to advance AI, AR & performance advertising
WEBMay 29, 2024 · Snap has launched a first-of-its-kind partnership with Dentsu to advance the creative agency’s capabilities in artificial intelligence (AI), augmented reality (AR), and performance advertising.. As a result, the move dubbed the ‘Catalyst’, offers Dentsu’s clients access to the platform’s AR technologies and will create immersive experiences that captivate audiences, and drive ...
Mobile Marketing and Advertising - Mobile Marketing Magazine
WEBGlobal mobile and digital marketing information, expert advice and updates straight to your inbox. Subscribe. Stay informed with the freshest updates in digital marketing and telecoms through Mobile Marketing Magazine, your go-to source for the latest news, insightful analysis, and expert opinions.
Interview: Samsung Marketing and Omnichannel Director Annika …
WEBJan 18, 2024 · Mobile Marketing Magazine sits down with Samsung’s Marketing and Omnichannel Director, Annika Bizon, to discuss the monumental launch of the S24 series, marking a new era for Samsung, thanks to the increased use of AI and connecting with diverse audiences.. Yesterday, the technology giant unveiled the new Galaxy S24 Ultra, Galaxy S24+ and Galaxy S24, unleashing new mobile experiences with ...
NatWest launches Team GB sponsorship with new ad
WEBFeb 20, 2024 · NatWest has launched its first Team GB ad campaign in the run-up to the Paris 2024 Olympics. The new campaign, ‘Whatever your goals, let’s get going’, showcases the power of motivation and momentum in achieving your goals and features Olympic medallists, Asha Philip, Max Whitlock, Emily Campbell, Duncan Scott, Helen Glover and …
In Pictures: Spotify launches largest global marketing campaign of …
WEBJun 11, 2024 · Spotify has launched its biggest global marketing campaign since its 2023 Spotify Wrapped. The new campaign,“ My Spotify”, celebrates its millions of listeners and all of the ways they listen on the platform. As part of the campaign, listeners will see homepage banners and personalised in-app messages showcasing their unique My Spotify ...
15 years of WhatsApp: How has the platform evolved?
WEBFeb 23, 2024 · Since launching in 2009, WhatsApp has become a staple in the way people communicate, revolutionising the mobile messaging industry.. Now with roughly two billion monthly users, the platform has undergone significant transformations since launch, introducing new features, new functionalities and even being acquired by technology giant Meta. To celebrate the social media giant’s 15 year ...
Spotify launches in-app song psychic feature with UK marketing …
WEBMar 5, 2024 · When the answer appears, users have the option to listen to the song on the streaming platform ask another question, and share their results on social media.. To launch the in-app feature, the streaming giant has unveiled a creative marketing campaign across out-of-home and digital social platforms in the UK. Spotify will also speak directly to users, reflecting to them the thousands of ...
LinkedIn launches sponsored newsletters - Mobile Marketing …
WEBAug 21, 2024 · LinkedIn has launched Sponsored Newsletters to help marketers expand the reach of their long-form content and connect with new audiences. This introduction follows the platform’s growth to 184K newsletters globally, with a 59% rise in people publishing newsletter articles over the past year and a 47% increase in newsletter engagement.
Upwardly mobile: B2B advertising in the era of the smartphone ...
WEBDec 4, 2017 · Traditionally the domain of consumer-focused advertising, mobile is increasingly recognised by B2B brands as a highly effective channel for their offerings. Here, Shanil Chande, head of agency sales at TabMo