WEBWhen the people at the top get it, the role of brand goes beyond marketing to become a valuable part of business strategy. In 2023, Allianz continued its rise up the Best Global Brands Ranking, coming in at #31 (+3), retaining its #1 insurer status for the fifth year running and recording a total brand value of 20.85 billion USD. But being the #1 insurer is just the start. Allianz is looking ...