Petplan launches largest campaign to date - Creativebrief
WEBFeb 5, 2024 — ‘Lost without you’ by Freya Ridings is the soundtrack to an emotive new campaign for Petplan, created by Now. The campaign marks the largest integrated push to date from the pet insurance brand, which is part of the Allianz insurance group.
BITE Trend | ‘You just might surprise yourself’ - Creativebrief
WEBWith lockdown restrictions easing an ever-increasing range of brands have tapped into the welcome narrative that at long last ‘plans are back’. Yet research from Pinterest underlines that for many consumers’ across the globe, while their relationship with plans changed, they were never in fact put on hold.
Saatchi & Saatchi’s Just Vote campaign is clear AF - Creativebrief
WEBJun 6, 2024 — A snap election calls for clarity of communication. While the political parties flurried to put together hastily assembled election campaigns, Saatchi & Saatchi’s stand out work for Just Vote embraced both a clarity of communication and a comic touch.
BITE Guest Author | Ross Newton
WEBAbout. Ross has been working in the industry for over 20 years, and has experience across direct, digital, integrated and brand advertising. He was one of Campaign’s ‘Faces To Watch’ and has picked up dozens of industry awards across a …
How Aldi’s ‘Free Cuthbert’ campaign won the supermarket …
WEBBE THE PIRATES, NOT THE NAVY McCann Manchester is the agency behind Aldi’s explosive growth. Provocative, humorous, irreverent work over 18 years has seen the discounter rise from ridiculed foreign oddity to the epitome of savvy shopping.
On The Beach by Quiet Storm | Creativebrief
WEBHow unashamedly championing mainstream British travellers put On the Beach in the top consideration set for package beach holidays. On the Beach was born in 2004 as a start-up and in the space of just a few years became the number 3 operator in short-haul beach holidays, behind TUI and Jet2.
It’s time for marketing to step up its sustainability game
WEBApr 30, 2024 — It’s time for marketing to step up its sustainability game. Alice Date and Lucy Baumgartner share the benefits of aligning marketing and sustainability teams for improved brand effectiveness and the environmental benefits of out-of-home
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BITE Fuel Your Imagination | I am Remarkable - Creativebrief
WEBSep 2, 2021 — A majority of people's lives are spent in the workplace, be it in person or remote. Prior to the pandemic, people already struggled to acknowledge or talk about their achievements, and Covid-19 has brought with it even more challenges; many of which disproportionately affect women.
Toyota Paralympics campaign spotlights the everyday impossible
WEBJul 24, 2024 — A hero sees Paralympians poke fun at the challenges. Opening with sprinter Kadeena Cox she looks to the camera to say: “Breaking records, not impossible,” but as she sits around a dinner table with her raucous family she turns to the audience to add: “but getting a word in with this lot!”.