Seven principles of effective marketing communication
WEBOct 5, 2021 — So there it is: one unchanging piece of communications hardware, the brain, and seven unchanging principles of effective marketing communication that can get that hardware working for your brand: reach, attention, creativity, distinctiveness, consistency, emotion and motivation. The most effective communication has always and will always ...
Latest Articles - Marketing Week
WEBThe latest articles from Marketing Week. Digital commerce is evolving rapidly, and with the customer journey becoming more complex than ever, marketers from Barilla, Karo Healthcare, and Nectar360 discuss how they best …
Marketing News | Marketing Week
WEBExplore Marketing Week. All the latest marketing news, including updates on big brand campaigns, daily round-ups and killer stats.
Tesco sees strong online growth but stresses need to ‘plan for all ...
WEBJan 14, 2021 — Tesco is hoping its “record” Christmas results and third quarter trading can act as a platform for continued growth in 2021, particularly when it comes to online shopping and delivery services. The supermarket posted like-for-like sales growth of 8.1%, with online sales up 80% in the run-up to Christmas, compared with the same period last year.
Case study: Patagonia’s ‘Don’t buy this jacket’ campaign
WEBJan 23, 2013 — Case study: Patagonia’s ‘Don’t buy this jacket’ campaign. Outdoor clothing manufacturer Patagonia was founded by climbing enthusiast Yvon Chouinard in 1973 and is using a marketing strategy which could be thought of as being part nudge, part shock tactics. The company initially made climbing equipment but changed its philosophy to …
Marketing Analysis | Marketing Week
WEBJun 21, 2019 — Marketing Leadership. Strategy. Design & Branding. Marketing Effectiveness. Market Research. Price Strategy. Product & Service Innovation. About Marketing Week. In-depth features, interviews and insights into marketing’s biggest issues.
The best marketing campaigns of 2021: Part 1
WEBNov 30, 2021 — The metric peaked at a score of 14.1 on 17 July. In the third quarter of 2021 – after six months running the campaign – Airbnb posted its highest ever profit, with net income up 280% year on year to $834m (£618m). Adjusted EBITDA broke the billion dollar barrier for the first time, as the business reached a “major milestone” of 1 ...
Top ten Nike ‘Just Do It’ ads - Marketing Week
WEBAug 22, 2013 — 2004 – “Do Anything”. Nike flexed its creative muscles in 2004 with the “Do Anything” ad by imagining what would happen if top ambassadors at the time such as Serena Williams and Andre Agassi competed in different sports such as gymnastics and baseball. 2006 – Maria Sharapova “Pretty”. In 2006 Maria Sharapova was taking the ...
Coca-Cola unveils new marketing model built to drive long-term …
WEBBy Manny Pham 8 Nov 2021. Coca-Cola is aiming to drive profitable long term growth for its entire portfolio of brands with an “aggressive” agenda to “transform and modernise” its marketing and innovation model. That transformation has included a total overhaul of its agency structure, with new appointments across creative, media and ...
The winning straplines that stand the test of time - Marketing Week
WEBJun 24, 2014 — Car rental brand Avis is resurrecting its famous 1960s ‘We try harder’ strapline for its first above-the-line campaign for almost 50 years. So what is it that makes a brand proposition stand the test of time and what do brands need to do to reinvent an existing slogan for the modern age? By Lucy Tesseras 24 Jun 2014.