BTS’ Jin is embarking on a beauty journey with one of the top brands in the industry. Weeks after announcing a partnership with Gucci, the 31-year-old recording artist has officially been named Laneige’s first-ever male brand ambassador, the Korean beauty brand revealed Monday (Sept. 30).

Laneige has named BTS ’s Jin as its first male brand ambassador. The singer for the Korean boyband, née Kim Seok-jin, will front a campaign promoting the brand’s Cream Skin collection. "I'm happy to be working with Laneige for my first beauty model activity,” said Jin.

BTS` Jin has been named Laneige`s first male global ambassador, as announced by the South Korean skincare brand on Monday. Jin will kick off his role by featuring in a campaign for their popular Cream Skin 2-in-1 toner and moisturizer.

BTS’ Jin is Laneige’s first male global ambassador, the South Korean skin care label announced on Monday. “I am truly delighted to become a brand ambassador for a brand that is loved by so many people around the world.