Creativity knows no bounds at the house of Dior with Kim Jones. After Lewis Hamilton was announced as the newest Dior brand ambassador and guest designer for the next lifestyle capsule earlier this summer, the French luxury house has now launched the campaign for the collection.

In a bold move that proves he’s not just a titan of the Formula 1 track, Lewis Hamilton has entered the high-stakes world of luxury fashion, unveiling his debut as a guest designer for Dior’s lifestyle capsule collection.

The Formula 1 champion and Dior brand ambassador appears in ads for the lifestyle capsule collection he guest designed with Kim Jones.

In exciting news, Lewis Hamilton’s first Dior campaign has been unveiled. Next, Beyoncé has revealed a campaign with Levi’s, the beloved denim brand. Additionally, luxury brand The Row has launched a new collection for the first time in Paris.