The “luxurious souvenir” is the brainchild of Italian communications firm ItalyComunica, which bills the gimmicky keepsake as “perfect for those who wish to rediscover the peace and elegance of this heavenly corner, sealed in a tin.”

Now there's a new item they can take home that is turning heads and raising eyebrows: sealed cans of “Lake Como air.” The cans, sold by the communications company ItalyComunica, are priced at $11 (€9.90), with each can containing 13.5 ounces (400ml ...

For tourists returning from vacation, a camera roll full of photos and a suitcase bursting with souvenirs are usually the closest they can come to bringing a piece of their holiday destination home with them.

Cans of air from Lake Como are being flogged to tourists for €10 as souvenir sellers try to cash in on the popularity of the beauty spot in Italy - and locals are appalled

Empty cans containing air from Lake Como are being flogged to gullible tourists for £8.40 (€10) a pop. The sealed 400ml containers are being sold at a bookshop and a restaurant on the lake, as well as in Menaggio and Lenno,

For tourists returning from vacation, a phone full of photos and a suitcase bursting with souvenirs are usually the closest they can come to bringing a piece of their holiday destination home with them.