Elegant ambience, high-caliber guests and deliciously crunchy ice cream treats: Magnum presented its new highlight for all ...

Unilever’s shrinkflation move on its pack of popular Magnum Mini ice creams is a double whammy – there’s one fewer ice cream in the pack and those remaining are "mini-er" than they were before, writes ...

The first is a chocolate- and coconut-flavoured love letter to two timeless favourites – the classic Magnum ice cream bar and the coconut-filled Bounty bar. As you would expect from the celebrated ...

These Homemade Magnum Ice Cream Bars feature creamy vanilla ice cream on popsicle sticks enrobed with a crunchy chocolate coating. Magnum ice cream bars are a popular store-bought confectionary of ice ...

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This case study describes how ice cream brand Magnum used a mix of experiential, social and broadcast content to launch its Magnum Double across Europe. This paper shows how Magnum Double successfully ...

Unilever is looking to boost its presence in the snacking segment and expand its share of the ice cream category by launching ...

The group also said it would split off its ice cream business which includes the Wall's, Ben & Jerry's and Magnum brands. The food and household goods giant said the spin-off will start ...

Unilever has said it is stockpiling Ben and Jerry's ice cream and Magnum bars ahead of the UK's departure from the European Union. Chief executive Alan Jope said the consumer goods giant was ...

Unilever has added a snacking format for Magnum and reformulated Ben & Jerry’s Peaces in the hope of expanding its share in ice cream. Magnum Bonbons contain 12 bite-sized ice cream pieces layered ...

Hindustan Unilever (HUL) last week set into motion a review of its `1,800-crore ice-cream business, led by brands such as Kwality Wall’s, Magnum and Cornetto, six months after parent Unilever ...