Mister Softee has no tolerance for other ice cream trucks imitating its iconic design, cones and jingle, company officials ...

Mister Softee is going hard on some copycat ice cream trucks. The New Jersey-based franchise claims that three Big Apple operators are trying to trick children by using “imposter” trucks ...

When it gets hot in New York, ice cream trucks hit the pavement, often competing fiercely for coveted street corners. Follow Ricardo Cruz, one of Mister Softee’s 350 drivers, on a sunny day in ...

Carlos Vazquez has been a Mister Softee franchise owner for more than decade in downtown New York City ... And it’s not just ice cream shops and trucks — Shake Shack and other chains are ...

With summer wrapping up in the 716, we're just realizing that we didn't really see any ice cream trucks on the road.

The New Jersey ... using "imposter" trucks painted to look like Mister Softee and in one case even... The 12-year-old was forced to shut down his stand selling homemade ice cream after town ...

having driven a truck around New York City for 31 years. By Tejal Rao Bad blood has run through the New York ice cream trade for decades. The latest feud is between Mister Softee and New York Ice ...

“There’s a lot more competition, especially in New York, than there was ... From fancy flavors to ice cream turf wars Most Mister Softee trucks are owned and operated by independent franchise ...