"USC sophomore phenom JuJu Watkins has agreed on a multiyear contract extension with Nike that will give her one of the richest shoe endorsement deals in women’s basketball, sources tell ESPN," Shams ...

"Starting 5" is a new Netflix sports series that is separated into ten parts. The documentary-style show provides an intense ...

Kitting yourself out with activewear and running shoes for a new season (or sport) can be an expensive proposition, but Nike’s making it way easier with its 20% off code. Right now, take 20% off ...

Nike's ongoing struggles are giving Adidas a chance to keep taking market share from its larger U.S. rival, but the German ...

The best Nike running shoes have been used by elites to produce remarkable feats in recent years. For instance, in 2023, Kelvin Kiptum shattered the marathon world record with a stunning time of 2 ...

Nike, struggling from rising competition and its own strategy mistakes, is making a major shakeup. The athletic giant announced Thursday that CEO John Donahoe will retire next month and will be ...

During the first half of that La Liga clash, the Brazilian played in blacked-out Nike boots, robbing the sportswear giant of the brand awareness they'd hoped for when they signed him up to a 10 ...

Nike plans to invest in “bigger, bolder brand storytelling” and “re-energise brand momentum through sport” as sales nosedive. This statement of intent came from CFO Matthew Friend in a call with ...

Nike—the “Just Do It” running shoe company—has reigned as the world’s largest footwear brand for as long as anyone can remember. In terms of revenue (about twice that of Adidas, its ...