'Generic, vague, misleading’: Shein investigated by Italian watchdog over greenwashing
The country’s independent competition authority said in a statement that the greenwashing probe would focus on Infinite Styles Serves Co. Limited, a Dublin-based company that does business as Shein and operates the online retailer’s website and app.
Shein faces scrutiny in Italy over possible greenwashing
Images promoting Shein’s clothing as sustainable are also done “through generic, vague, confused and /or misleading environmental assertions,” the authority said in its statement.
Shein accused of ‘greenwashing’ website and misleading consumers, regulators claim
Fast fashion e-commerce giant Shein is being investigated for misleading consumers over deceptive greenwashing practices by Italy’s consumer watchdog agency.
Italy probes Shein over greenwashing claims
It claims Shein misrepresents sustainability with vague and misleading product statements. Italy's antitrust agency has launched an investigation into Infinite Styles Services CO. Limited, which operates Shein’s website and app,
Shein faces scrutiny in Italy over environmental practices and greenwashing allegations
Italy's competition authority is investigating Shein for potentially misleading environmental claims about its ‘evoluShein’ collection. This follows prior concerns about labour practices and environmental impact raised by advocacy groups.
Italy opens greenwashing probe into Shein website
The investigation targets Infinite Styles Services and accuses Shein's website of trying "to
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