Mattel has some wicked problems after a packaging error occurred with the upcoming movie's collectible dolls. "Wicked" dolls ...

The toy company Mattel is now apologizing after fans discovered a porn link on the packaging of the Wicked dolls.

These are the branding stories we’re reading this week. This week in branding news, a Mattel packaging misprint went viral, ...

Mattel is pulling its Wicked dolls from some store shelves because of a misprint directing shoppers to a pornographic site.

Mattel has had a long friendship with Vanderpump, appearing on the Real Housewives of Beverly Hills alum's entertaining show ...

Mattel apologies for casting an unintentional spell on its Wicked merch.

Retailers have pulled Mattel's "Wicked" dolls. Resellers quickly listed the toys featuring the URL misprint on eBay, seeking ...

Mattel has released a limited-edition Maria Tallchief Barbie in conjunction with Native American Heritage Month.

Thousands of Mattel’s “Wicked”-branded fashion dolls are flying off shelves, but not because of consumer demand.

Toy giant Mattel says it “deeply” regrets an error on the packaging of its “Wicked” movie-themed dolls, which mistakenly ...

Mattel released a Barbie honoring Maria Tallchief, the first American prima ballerina and Osage Nation member.

Mattel apologizes for inadvertently directing people to pornography site instead of one promoting upcoming film.