Mattel has some wicked problems after a packaging error occurred with the upcoming movie's collectible dolls. "Wicked" dolls ...

The toy company Mattel is now apologizing after fans discovered a porn link on the packaging of the Wicked dolls.

These are the branding stories we’re reading this week. This week in branding news, a Mattel packaging misprint went viral, ...

Mattel is pulling its Wicked dolls from some store shelves because of a misprint directing shoppers to a pornographic site.

Mattel apologies for casting an unintentional spell on its Wicked merch.

Trixie Mattel made be known for her Barbiecore looks, but she donned another toy-inspired look to the Vanderpump Dog ...

Retailers have pulled Mattel's "Wicked" dolls. Resellers quickly listed the toys featuring the URL misprint on eBay, seeking ...

Mattel has released a limited-edition Maria Tallchief Barbie in conjunction with Native American Heritage Month.

Thousands of Mattel’s “Wicked”-branded fashion dolls are flying off shelves, but not because of consumer demand.

Toy giant Mattel says it “deeply” regrets an error on the packaging of its “Wicked” movie-themed dolls, which mistakenly ...

Mattel released a Barbie honoring Maria Tallchief, the first American prima ballerina and Osage Nation member.

Mattel apologizes for inadvertently directing people to pornography site instead of one promoting upcoming film.