Mister Softee is going hard on some copycat ice cream trucks. The New Jersey-based franchise claims that three Big Apple operators are trying to trick children by using “imposter” trucks ...

having driven a truck around New York City for 31 years. By Tejal Rao Bad blood has run through the New York ice cream trade for decades. The latest feud is between Mister Softee and New York Ice ...

By Tejal Rao When it gets hot in New York, ice cream trucks hit the pavement, often competing fiercely for coveted street corners. Follow Ricardo Cruz, one of Mister Softee’s 350 drivers ...

Mister Softee has no tolerance for other ice cream trucks imitating its iconic design, cones and jingle, company officials ...

Quit ripping off our iconic Mister Softee ice cream trucks, N.J. company tells NYC sellers ...

However, for ice cream truck owners who don't want to go into catering and truly enjoy driving around different neighborhoods, there may be another option. Eric Murphy, founder and CEO of New ...

In Chicopee, Massachusetts, you may notice a rather unexpected police vehicle making the rounds: an ice cream truck. The truck was the brainchild of Officer Travis Odiorne of the Chicopee Police ...

v. Conopco, Inc. et al., was filed on June 26 in the Supreme Court of the State Of New York, Bronx County, alleging the ice cream company falsely advertised “vanilla” on its product as if its ...