Athletes and sneaker brands no longer have to wait to form partnerships. But none have been more important than today's ...

Nike's ongoing struggles are giving Adidas a chance to keep taking market share from its larger U.S. rival, but the German ...

Nike locked up the USC sophomore star to a new contract extension that gives her one of the biggest sneaker deals in women’s ...

Nike’s struggles have opened the door for Adidas to gain market share with its Samba and Gazelle sneakers, though the trend ...

Nike's ongoing woes are allowing Adidas to keep taking market share from its larger U.S. rival, yet it appears that the ...

In an exciting development for sneaker enthusiasts and fans of NFL legend Deion Sanders, Nike is set to re-release the Nike ...

Memphis Grizzlies point guard Ja Morant's second signature Nike sneaker is dropping in the "Purple Sky" colorway on October 8 ...

LeBron James leads the way in lifetime endorsement deals, with Dwyane Wade, Messi, and others showcasing lucrative ...

In the process, Watkins left her own mark in the history books by becoming the freshman the all-time leading scorer in ...

"USC sophomore phenom JuJu Watkins has agreed on a multiyear contract extension with Nike that will give her one of the richest shoe endorsement deals in women’s basketball, sources tell ESPN," Shams ...

It’s fall and that doesn’t mean it’s time to put your sneakers away. It just means you can broaden your horizons and wear ...

Whether or not he's actually in attendance, NBA legend LeBron James will have a noticeable presence at Autzen Stadium for Saturday's matchup between the No. 2 O ...