Nike is releasing Deion "Coach Prime" Sanders' Nike Air DT Max in the colors of the Atlanta Falcons, the team he played for ...

Nike’s struggles have opened the door for Adidas to gain market share with its Samba and Gazelle sneakers, though the trend ...

Nike's ongoing struggles are giving Adidas a chance to keep taking market share from its larger U.S. rival, but the German ...

Nike's ongoing woes are allowing Adidas to keep taking market share from its larger U.S. rival, yet it appears that the ...

LeBron James leads the way in lifetime endorsement deals, with Dwyane Wade, Messi, and others showcasing lucrative ...

A-listers like Jennifer Lopez, Blake Lively and Kendall Jenner all have one thing in common — and it’s their love for Nike ...

LeBron James always shows love to his hometown team, Ohio State. Taking to Instagram, the team and King James announced in a ...

USC's JuJu Watkins has agreed to a multiyear extension with Nike that will give her one of the richest shoe endorsement deals ...

Memphis Grizzlies point guard Ja Morant's second signature Nike sneaker is dropping in the "Purple Sky" colorway on October 8 ...

If watching someone crease their Jordans gives you a panic attack, you may want to avert your eyes from any replays of the ...