Los Angeles Lakers guard Bronny James made his NBA preseason debut in a player-exclusive colorway of the Nike LeBron NXXT Gen ...

Nike is releasing Deion "Coach Prime" Sanders' Nike Air DT Max in the colors of the Atlanta Falcons, the team he played for ...

Nike’s struggles have opened the door for Adidas to gain market share with its Samba and Gazelle sneakers, though the trend ...

Nike's ongoing struggles are giving Adidas a chance to keep taking market share from its larger U.S. rival, but the German ...

USA Fencing and sports apparel maker Macron have signed a 10-year partnership that is the longest and richest ever for ...

Nike's ongoing woes are allowing Adidas to keep taking market share from its larger U.S. rival, yet it appears that the ...

If you're looking for a combination of comfort and style in running shoes from a top sports brand, nothing beats Nike's ...

USC's JuJu Watkins has agreed to a multiyear extension with Nike that will give her one of the richest shoe endorsement deals ...

When college athletes became eligible to benefit from their own name, image and likeness (NIL), a group of Oregon alumni and ...

The newest Nike Air DT Max 96 arrives in a Falcons colorway. Check our Sneakers news for more upcoming releases and breaking ...

Good morning. Nike held its Q1 2025 earnings call on Tuesday—without its outgoing CEO John Donahoe or its incoming CEO ...