Adam Ward, account director at B2B agency Publicis Pro "It was a case of waking up one morning and thinking I've had enough ...

Publicis Groupe Africa is proud to announce the appointments of Lynn Madeley as chief operations officer (COO) and Katherine ...

UAE YEARS IN THE ROLE: 2 years YEARS IN THE INDUSTRY: 28 years YEARS IN THE MIDDLE EAST REGION: 13 years POWER ESSAY: An ode ...

Publicis Groupe will be responsible for building the Gen AI foundation that will develop creative assets. Accenture will help ...

As industries evolve, the integration of generative AI is proving to be a game changer for enhancing customer experience and ...

A new brand commerce agency, Le Shop, has opened in London and Dublin as part of the Publicis Groupe. The agency will work ...

Publicis Groupe has announced the appointment of Muyiwa Aleshinloye as the Head of Publicis Media in Central and West Africa, ...

Markriti aims to provide efficient, cost-effective, and innovative MMM solutions for brand managers and CMOs in various ...

New creative agency that aims, in its own words, to “to make brands unmissable wherever and whenever a purchase decision is ...

Publicis Sapient in India focuses on Global Capability Centres, leveraging AI and GDD to support transformation journeys for ...

Delhi: Publicis Media India introduced Markriti, a machine-learning based Marketing Mix Modeling (MMM) tool. It is powered by ...

The AI/ML-generated platform aims to deliver efficient, cost-effective, and MMM solutions to brand managers and CMOs across ...