Backed by XR Extreme Reach and VEIL Global Technologies, the new study will try to assess the benefits of universal ...

Adam Ward, account director at B2B agency Publicis Pro "It was a case of waking up one morning and thinking I've had enough ...

UAE YEARS IN THE ROLE: 2 years YEARS IN THE INDUSTRY: 28 years YEARS IN THE MIDDLE EAST REGION: 13 years POWER ESSAY: An ode ...

Early Beginnings and Academic Excellence Cheitali’s journey is a remarkable tale of talent, determination, and innovative ...

Pixability, ( a leader in AI-driven contextual targeting, brand suitability and performance on YouTube and CTV, today announced the launch of GenAI Contextual Segments (GCS), an updated version of its ...

Created with Leo Burnett, a new campaign finds humor by having football players enjoy “the soup that eats like a meal” at a gym and on a bearskin rug.

Unilever has completed a global review of its media agencies. The UK-based FMCG manufacturer reappointed WPP’s Mindshare for ...

The Lake County Board of Commissioners held a special meeting Wednesday to open proposals from seven local organizations to ...

There can be no doubt that branding works. Countless studies over many years, tracking multiple measures, prove again and again how effective a strong brand can be for a company’s market leadership.

In a brand marketer special edition of Campaign’s question of the week, adland is asked how important are agency brands.

This groundbreaking event held on September 6, at The Asia School of Business in Kuala Lumpur, served as a beacon for the ...