Publicis Groupe Middle East, has partnered with the Dubai Business Women Council (DBWC) to launch a series of workshops aimed at providing female-founded micro, small and medium-sized enterprises ...

At TMB, they push boundaries by integrating emerging technologies like predictive analytics and AI to foster deeper connections between brands and their audiences. Furthermore, they are redefining the ...

How do you handle creative blocks or moments of doubt in your work? I pause, breathe, and step back. I take a walk, listen to music, or engage in any activity that allows me to completely detach from ...

The insights in this article were contributed by Anne-Laure Malauzat, Management Consultant at Bain & Company. The Gulf Cooperation Council (GCC) region has seen a remarkable evolution in women’s ...

Leading integrated marcoms firm headquartered in Abu Dhabi, 9Yards Communications – The Capital’s Agency, has today announced the signing of a co-operation agreement with global B Corp PR agency, Milk ...

Marketers are increasing their attention towards the GenZ audience group as they move into more lucrative spending brackets. Snapchat’s main demographic has long consisted of millennials and ...

The Smart Dubai Executive Committee and du, the Smart City Official WiFi Provider in Dubai, officially announce the roll out of WiFi UAE services in various public areas. The service aims to empower ...

Communicate chats with International Advertising Association’s (IAA) UAE chapter President, Hani Ghorayeb for an insider’s perspective on the local talent pool as well as what initiatives he believes ...

Last year’s brand safety debacle brought to light some key issues with digital advertising. Among these were viewability and ad fraud. According to WPP’s global agency, The&Partnership, ad fraud was ...

As part of a global initiative, Turner Broadcasting, parent company of Cartoon Network Arabic, has re-launched its second flagship kids brand, Boomerang, as an all-animation, youth-targeted network.

Zomato launched its Cashless product in Dubai earlier this year. However, on October 18, the company announced through a blog post that it’s shutting down this business “due to a lack of ...