Accompanying The McDonald’s Gift Drop is a 20-second AV spot featuring a bouncing gift tag screensaver illuminated in festive ...
Mars has launched a global review of its agencies, encompassing media, commerce, social media, brand, PR and influencer ...
WPP first bought a 49.9% stake in The & Partnership in 2007. The network moved to a majority holding in 2019 after buying ...
Bettina Garibaldi has been appointed as the chief marketing and communications officer for the FIFA World Cup 2026 New York New Jersey host committee, effective November 1. Garibaldi reports to Lauren ...
The Entertainer has released its 2024 Christmas campaign, which showcases the fickleness of children when it comes to toys.
Mobile game Monopoly Go! released its first global campaign today — a series of comedic, star-studded television and social ...
The Coca-Cola Company has reimagined its 1995 classic “Holidays are coming” with an AI-generated version. Promoting Coke Zero, the sugar-free variety of Coca-Cola, the 15-second clip is airing on TV ...
YouTube has unveiled new options for brands to reach consumers through YouTube Shorts. At a YouTube Ads event this week, the ...
From Snickers’ You're Not You When You’re Hungry 2010 spot with Betty White to Wendy’s Where’s the Beef 1984 spot, Super Bowl ...
A new study from GLAAD found marketers are more worried about public outcry over including LGBTQ members in their campaigns ...
MediaSense has run some of the biggest global media agency pitches, including for Amazon and Unilever, while R3 has managed ...
Marketing agency Oliver has teamed up with easyJet to form an in-house agency for the airline called Parasol Studio. Oliver ...