Marketing Week2h
Marketers are stepping up to the climate challenge – but there is more to do
While the industry has done much work to improve sustainability there is still much more to do, says Giffgaff’s Lisa Boyles ...
Marketing Week2h
Lisa Boyles
While the industry has done much work to improve sustainability there is still much more to do, says Giffgaff’s Lisa Boyles ...
Marketing Week9h
Many of the UK’s most valuable brands failing to justify their price
The UK’s most valuable 75 brands, as ranked by Kantar, have again seen their collective value decline, with almost one in three being predicted as unlikely to grow next year.
Marketing Week15h
Sage’s chief marketing officer Cath Keers departs
The news comes after Sage’s global brand EVP Craig Inglis departed the company in September last year, after 16 months in the ...
Marketing Week17h
‘Leaving the bubble’: Itsu on going beyond restaurant awareness to grow grocery
Having grown its grocery presence since 2012 targeting restaurant customers, Itsu wants to build wider awareness while ...
Marketing Week18h
Clarity is the key to getting your brand positioning realised
Make your brand model clear and keep repeating its key principle, if you want to ensure it survives the endless ...