USC's JuJu Watkins has agreed to a multiyear extension with Nike that will give her one of the richest shoe endorsement deals ...

Wichita State signed an eight-year apparel agreement with Under Armour in 2017 that brought in its sports as those teams' ...

Behind the scenes of women’s basketball’s boom, there’s tension brewing over footwear. Entrepreneurs and researchers want ...

Arizona State basketball legend and current Clippers guard James Harden gifted pairs of his Adidas Harden Volume 8 to the Sun ...

At 7 feet 2 inches, Mutombo held down the paint as one of the league’s best-ever defenders and shot blockers. As an Adidas ...

If you’re lucky to glimpse one in real life, it’s likely to be behind a locked glass case in a high-end sneaker boutique.

Nike Everyday Plus Cushioned Training Crew Socks: was $22 now from $18 @ Nike There are socks for working out and socks for ...

How Jaylen Brown starting his own signature shoe line figures into his war of words (and millions of dollars) with Nike.

These future stars in the NBA and WNBA figure to be the next generation of hoopers with their own signature sneakers.

NBA star Jaylen Brown has officially launched his independent sneaker brand, 741 Performance, debuting his first basketball ...