Suns exhibition at the Breslin Center, Michigan native Devin Booker gifted Michigan State basketball with custom Nike shoes.

A season ago, Watkins became the all-time leading scorer among freshmen in D1 Women's basketball history, scoring 920 points ...

USC women's basketball star JuJu Watkins continues to make her mark. According to a report from new ESPN basketball insider ...

USC guard JuJu Watkins is already one of the biggest stars in women's basketball as she enters her sophomore season, and she ...

Nike is releasing Deion "Coach Prime" Sanders' Nike Air DT Max in the colors of the Atlanta Falcons, the team he played for ...

USC sophomore star JuJu Watkins has agreed to a multiyear contract extension with Nike that will give her one of the richest shoe endorsement deals in women's basketball, sources told ESPN on Tuesday.

Wichita State signed an eight-year apparel agreement with Under Armour in 2017 that brought in its sports as those teams' ...

Analysts appear largely confident in Elliott Hill’s ability to spark a revival at Nike, but many also see a stock in limbo ...

Behind the scenes of women’s basketball’s boom, there’s tension brewing over footwear. Entrepreneurs and researchers want ...

Arizona State basketball legend and current Clippers guard James Harden gifted pairs of his Adidas Harden Volume 8 to the Sun ...

We think Nike’s strategies allow it to maintain its leadership position. Over the past few years, it has invested in its direct-to-consumer network while cutting many wholesale accounts. In North ...

At 7 feet 2 inches, Mutombo held down the paint as one of the league’s best-ever defenders and shot blockers. As an Adidas ...