USC's JuJu Watkins has agreed to a multiyear extension with Nike that will give her one of the richest shoe endorsement deals ...

LeBron James leads the way in lifetime endorsement deals, with Dwyane Wade, Messi, and others showcasing lucrative ...

Nike is releasing Deion "Coach Prime" Sanders' Nike Air DT Max in the colors of the Atlanta Falcons, the team he played for ...

Nike's ongoing struggles are giving Adidas a chance to keep taking market share from its larger U.S. rival, but the German ...

LeBron James always shows love to his hometown team, Ohio State. Taking to Instagram, the team and King James announced in a ...

If watching someone crease their Jordans gives you a panic attack, you may want to avert your eyes from any replays of the ...

Memphis Grizzlies point guard Ja Morant's second signature Nike sneaker is dropping in the "Purple Sky" colorway on October 8 ...

A-listers like Jennifer Lopez, Blake Lively and Kendall Jenner all have one thing in common — and it’s their love for Nike ...

Nike's ongoing struggles are giving Adidas a chance to keep taking market share from its larger U.S. rival, but the German ...

Colin Szumski spoke with PEOPLE exclusively about collabing with Brittany Mahomes' stylist to create a custom pair of sneakers for Kansas City Chiefs game day.

The newest Nike Air DT Max 96 arrives in a Falcons colorway. Check our Sneakers news for more upcoming releases and breaking ...

Kohl’s just kicked off its 3 Days of Deals sales event which includes rare deals site-wide now through Wednesday, Oct. 9. During this sales event, the popular women’s Court Legacy Lift sneaker that ...