Friendship was more closely linked to happiness than family or self-esteem for single Americans aged 18 to 24.

In a world overtaken by Instagram and TikTok, it’s not often that you hear about Generation Z checking Facebook daily. But ...

Generation Z faces financial pressures that previous generations didn’t, but they’re making financial mistakes that don’t ...

The people most influenced by creators to shop are young people, particularly Gen Z shoppers, while the people least likely ...

Recent surveys and a new book by the political scientist Melissa Deckman, “ The Politics of Gen Z ,” complicate the view of ...

Dylan Douglas says he’s always been a “political person” — he remembers his parents, actors Michael Douglas and Catherine ...

The Harris and Trump campaigns are stepping up their outreach to Generation Z voters in critical battlegrounds, targeting a ...

A new Cosmopolitan poll reveals how young people actually feel about the 2024 election—the merch, the memes, the TikToks—plus ...

In a new survey, 49 percent of Gen Zers said they receive recognition at work once a week or more. That's more than their ...

View your audience as more than mere customers—see them as your tribe. Invite them into your world and help them feel like ...

Like every season around this time, training camp has run its course for many of the prospects and tryouts. Since the weekend ...

In a striking shift from traditional dating norms, a new wave of celibacy is sweeping through the Black Gen Z community.