The toy company Mattel is now apologizing after fans discovered a porn link on the packaging of the Wicked dolls.

The Wicked film roll-out has been littered with a series of embarrassing gaffes that even the best PR team couldn't magically ...

In the new movie-musical adaptation of the Broadway show Wicked, Glinda the Good ponders a question in the mythical land of ...

If you've been online in the last few days, you'll be fully aware of the disastrous, yet mildly hilarious Wicked dolls that have gone on sale. The dolls themsel ...

The "Wicked" movie, which stars Cynthia Erivo and Ariana Grande, has launched a marketing blitz ahead of its release.

“My Walmart has so many for sale,” a third stated. “I bet that will be worth $ one day!!” another viewer guessed. Indeed, the ...

These are the branding stories we’re reading this week. This week in branding news, a Mattel packaging misprint went viral, ...

Mattel faces backlash after its "Wicked" dolls misprinted links, directing buyers to a porn site instead of the movie's official page.

A toy manufacturer famous for 'Barbie Dolls'Matel'This movie 'Wicked' misstated a pornographic website in the doll's ...

From dolls to road signs and an interactive Christmas tree, the Wicked marketing machine is becoming as big as Barbie’s. Was ...

That is the case with an oversight before Mattel’s ‘Wicked’ fashion doll collection were shipped to retailers to take advantage of the upcoming release of the movie by the same name. The packaging for ...

Mattel's packaging for its 'Wicked' movie doll certainly lives up to the name—just not in the most enchanting way.