Moreish Productions’ Rouba Asmar says that in a world of shrinking budgets, there’s a need to go beyond ‘advertising’ to make ...

The second edition of Icons of the UAE honoured 18 awardees for their impact on the business landscape in the country.

Campaign Middle East features a Private View section with a range of insights and viewpoints from industry experts, revealing ...

While timelines have shortened, budgets often remain stagnant or, in some cases, are even shrinking, says Deja Vu's Manasvi ...

Globally, retail media accounts for one-fifth of total ad spending. However, in the MENA region, retail media is still in its ...

By leveraging ML, the e-commerce giant predicts what products you’ll be interested in, based on your browsing and purchase ...

“Resilience is accepting your new reality, even if it’s less good than the one you had before. You can fight it, you can do ...

Ana Gixhari explains how AI influencers provide brands with scalable, personalised, and culturally sensitive alternatives.

MassiveMusic Dubai's Pierre Carnet shares how brands can leverage the rapid development of the MENA music industry for sustainable growth.

MEPRA Strategy Board Member Shaimaa El Nazer puts AI in perspective and calls for creatives to pick processes based on the ...

Snap's Youmna Borghol and OMG's Chris Solomi discuss the power of AR Lenses in driving active attention and brand outcomes.

The digital platform will provide advertisers and brands an end-to-end solution for booking the outdoor company's in-mall ...