Over the last year, Tesco has been innovating with its customer emails, driving upticks in CTR by incorporating a range of ...

At the Festival of Marketing, Spark Foundry’s Marcos Angelides detailed the potential of GenAI to upend ecommerce, making it ...

A leading global spirits brand recognised that their marketing teams needed to accelerate their digital capabilities to keep ...

Digital Shift is a quarterly report on the latest technology developments within marketing and ecommerce. This is chapter two ...

Digital Shift is a quarterly report on the latest technology developments within marketing and ecommerce. This is chapter ...

Digital Shift Q4 2024 explores the use of AI in research and analysis, alongside the increasing sophistication of AI agents ...

This global FMCG leader recognised the need to stay ahead in digital commerce, the fastest-growing retail channel. As the ...

Facing an over-reliance on promotions and a product-focused mindset, this global consumer goods company needed to transform ...

Managing Partner Econsultancy. Paul Davies is the Managing Partner at Econsultancy, where he and his team work alongside FMCG ...

As consumer behaviour shifted, the leadership team at this global food manufacturer identified digital as a critical growth area. To stay competitive, the company needed to enhance the digital skills ...