Southwest's customer research has shown what the industry is already seeing: People will pay for a premium experience. As a result, for an additional fee, premium seating with 3-4 inches of ...
Premium Seating: Market research shows that the preference for an assigned seat with extra legroom offers broad appeal for both business and leisure travelers. Southwest will offer extra legroom ...
We also respect individual opinions––they represent the unvarnished thinking of our people and exacting analysis of our research processes. Our authors can publish views that we may or may not ...
"Southwest's transformation is guided by data-driven research of travelers' changing needs and expectations," the company said in a news release. "Southwest's evolution will provide even more ...
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